Awario or LeadScanner: brand mentions or public buying posts
Checked 2026-09-06 · Source: awario.com/pricing/
In short
Awario is a brand-monitoring tool with a lead feed, while LeadScanner is built to find public buying posts in client-specific workspaces. Choose Awario when Instagram, YouTube, and news monitoring lead your work. Choose LeadScanner for public Facebook groups, Reddit, and X, with intent scores and reply drafts.
brand monitoring across Instagram, YouTube, and news, starting with Starter €49 a month.
client-specific public lead searches; see the pricing on this page, with a free trial, no card.
Awario monitors broad brand mentions, while LeadScanner focuses on public posts showing buying intent.
Side by side
| Side by side | LeadScanner | Awario |
|---|---|---|
| Pricing | Starter: $119 / monthlyGrowth: $349 / monthlyAgency: $699 / monthlyPricing | Starter €49 / Pro €149 / Enterprise €399 a month (€29 / €89 / €249 a month billed annually); custom plans |
| How it reads sources | No account, no extension | Does not say |
| Platforms | Facebook, Reddit, X | Reddit, Instagram, X, Facebook, YouTube, Vimeo, news; nothing said either way about Facebook groups |
| AI: score and reply draft | AI score, reply draft and comments | Yes |
| Publishes on your behalf | No, the draft stays with you | Does not say |
| Client campaigns | Yes, with a PDF report | Does not say |
| GDPR documents in Polish | Yes | Does not say |
| Trial | You get 7 days on the Growth plan. 120 points to start. No card, cancel in one click. | 7 days with all Starter features, no credit card |
Checked 2026-09-06 · Source: awario.com/pricing/
Note: The AI is sentiment and an "Awario Leads" module predicting who is seeking recommendations; no reply draft. CSV export only from the Pro plan, API on every plan. How sources are read the site does not say.
Where LeadScanner is stronger
- A signed-out Facebook visit returns about 10 posts, newest first, including comments on Growth and higher plans.measured 02.09.2026
- LeadScanner AI mode provides an intent score, reason, and reply draft; Awario Leads describes predictive insights but no reply draft.awario.com/leads/
- Awario lists CSV export for Pro and Enterprise, while LeadScanner includes a PDF report for each client workspace.awario.com/pricing/
- LeadScanner provides GDPR documents at /legal; Awario's pricing page does not list GDPR documentation.awario.com/pricing/
When Awario is the better choice
Awario fits when your main job is tracking brand and topic mentions across a wider media mix. Its listed sources include Instagram, YouTube, Vimeo, news, Reddit, X, and Facebook. The Leads module can then help surface people seeking recommendations alongside that monitoring work. It also offers an API on every plan, plus PDF and white-label reports. That is a sensible setup for a marketer or communications team that needs ongoing visibility beyond direct sales conversations.
When LeadScanner fits your work
Choose LeadScanner when you want to act on public posts that match a client’s offer, rather than manage a broad stream of brand mentions. Each campaign is a separate workspace with its own offer, sources, alerts, time zone, and PDF report. Paste a company website to derive the offer profile. LeadScanner reads public Facebook groups and pages, Reddit, and X signed out. AI mode adds a 0–100 intent score, a short reason, and a reply draft in the post’s language. You post the reply yourself in the original thread. The pricing on this page includes a free trial, no card.
A monitoring-led model
Awario presents a real-time social media feed for people looking for products like yours, but its wider product is brand monitoring. Its AI combines sentiment with Awario Leads, which predicts prospects seeking recommendations. That can be useful when lead discovery supports a broader listening program. LeadScanner starts from a different task: finding public posts that fit a specific offer. Its lead cards show the post, author, link, and matched phrase. In AI mode, you also get an intent score, a reason, and an unpublished reply draft.
Price and trial terms
Awario lists Starter €49 / Pro €149 / Enterprise €399 a month (€29 / €89 / €249 a month billed annually); custom plans. Its help center offers 7 days with all Starter features, no credit card. CSV export is listed for Pro and Enterprise, while API access is listed across plans. That structure may work if monitoring and reporting are your primary need. If you need to compare LeadScanner costs, use the pricing on this page. You can start with a free trial, no card.
Sources and group access
Awario lists Reddit, Instagram, X, Facebook, YouTube, Vimeo, and news among its sources. It does not state whether Facebook groups are monitored. LeadScanner is narrower by design: it reads public Facebook groups and pages, public Reddit content, and X. Every plan covers those three platforms in keyword mode. It reads signed out, so no Facebook, Reddit, or X account is used. Closed and private Facebook groups are never read. This makes the choice clearer when public group conversations are central to your prospecting.
Questions people ask about Awario
How long is Awario’s trial, and do you need a card?
Awario’s help center states that its trial lasts 7 days and includes all Starter features. It says the trial does not require credit card details. LeadScanner also offers a free trial, no card, with the current terms shown on this page.
Does Awario monitor Facebook groups?
Awario’s pricing page lists Facebook among its sources, but it does not state whether that includes Facebook groups. LeadScanner specifically reads public Facebook groups and pages signed out. It never reads closed or private groups, and no Facebook account is used.
What does Awario Leads do?
Awario describes Leads as a module with predictive insights to identify prospects seeking recommendations. Its AI offering also includes sentiment. The available description does not include a reply draft. LeadScanner AI mode adds a 0–100 intent score, a one-line reason, and a reply draft that you can adapt before posting yourself.
Why can’t Starter users export Awario results to CSV?
Awario’s pricing page lists CSV export with Pro and Enterprise rather than Starter. The page does not explain the product decision. If CSV export is important, factor the Pro tier into your cost comparison. LeadScanner instead organizes work by client campaign and provides a PDF report for each workspace.
Is Awario’s Starter plan a fit for a one-person team?
It can be, if you need regular brand monitoring across Awario’s listed social and news sources and can use a lead feed as part of that workflow. For a solo operator focused on public buying posts in Facebook groups, Reddit, and X, LeadScanner has a more direct setup and a free trial, no card.
Test the workflow
Check the linked sources, then add your sources and offer—or paste your website. Start a free trial, no card.
Start your free trial120 points to start. No card, cancel in one click. You get 7 days on the Growth plan.